A Question of Time – Brand film

Cure Parkinson's

About the organisation

Between 2018 and 2021 Proper Good delivered fundraising films for Cure Parkinson’s, a charity focused on finding a cure for Parkinson’s disease.

They fund research to slow, stop, or reverse the disease.

About the project

Cure Parkinson’s wanted to create a short film that provides information about the charity’s work and goals and also recognises the contributions of different stakeholders to achieve that. They wanted to focus on people affected by Parkinson’s, researchers, and fundraisers. The tone needed to convey hope and optimism in the progress made to finding a cure.

We loved this ambition of creating a campaign of hope, optimism and progress. We put this attitude at the heart of our creative in a celebration of real researchers, fundraisers and people with Parkinson’s. It was important to us that the script was authentic and grounded in the reality of people living with Parkinson’s, and so it was entirely based on research calls with contributors.

Our campaign results

The film has been launched by Cure Parkinson’s on it’s social channels and at in person events.

Impact

To be updated soon.

We would highly recommend working with Proper Good. Aside from being technically highly skilled and talented film makers, Ben and his team go above and beyond to make sure that the whole process is a well managed and positive experience for everyone involved and this is reflected in the end result.

Ben puts his heart and soul into every project. He is uncompromising in his desire to create the very best product he can but importantly, never to the detriment of the people he is filming. He is warm, sensitive and compassionate, always putting the needs of his subjects first, and as a result he always gets the best from them.