About the organisation
In 2022, Proper Good worked with C40 Cities, a global network of mayors taking action to confront the climate crisis and create a future where everyone can thrive. C40’s mission is to halve the emissions of its member cities within a decade.
About the project
C40 Cities asked Proper Good to help showcase their work around the world, documenting their pioneering projects in Los Angeles, Accra, Warsaw, Barcelona and Johannesburg. Called Humans of the Global Green New Deal, the 5 films were produced documenting the individual projects in each city, as well as cutdowns for each social platform.
Our campaign results
Proper Good worked with C40 and partner crews across the world to deliver high production value compelling and engaging films in each of the 5 cities. The films were used on C40’s social channels and at the C40 World Mayors Summit in Buenos Aires.
Impact
Around the world, C40 mayors and the cities they lead are taking ambitious, collaborative and urgent climate action that aligns with science-backed targets. They work together across borders in order to protect people and communities everywhere, and build a more sustainable, resilient and equitable future.
